WHITE LABEL INTERIORS TEAM BRANDING PHOTOSHOOT

Feb 20

The story of the White Label team and the white vintage truck is one for the history books…

As Stacy and I planned their photoshoot months in advance, I mentioned how cool it would be to find an old white truck we could park in the woods to do a team set. After all, the brand vibe of White Label Interiors is “Luxury Outlaw” so what better prop than an old white truck paired with the chicly dressed White Label team? The idea was giving me Ralph Lauren in Vouge vibes and I was here for it.

A few days before the shoot, we were down to the wire and Stacy was unable to find a truck in the Roslyn / Cle Elum / Suncadia area, so we decided to scrap the idea and move on.

The night before the shoot, my assistant and I were in downtown Rosyln, leaving Heritage Distillery, and as we step onto the street, what is parked in front of us? But the ULTIMATE vintage white truck. We looked at each other and said “THAT’S OUR TRUCK!”

Fueled by adrenaline and excitement, we looked around for the owner, but no one was on the street, so we headed to dinner at the local dive bar (our favorite kind of place) kitty corner from the parked truck, scheming about how we could find the owner.

The minute we sat down, we asked the waitress if she knew the owner of the truck, she said she didn’t but pointed us to a table of locals having a beer in the corner. She said if anyone would know, it would be them!

So I hustled my buns over to the table and asked them about the truck. And of course, in Rosyln, a town of 950 people, they knew exactly who the owner was! And within 5 min, I had the owner’s number and a plan was in place to use the truck!

The next day, I was still a little unsure if our truck guy would show up, but he sure did! He rolled up in his amazing truck in the middle of the woods and truly was the nicest guy! Thank you Jonas for helping us bring my “Luxury Outlaw + a truck” vision to life!

This photoshoot was chock full of other storylines, locations around Suncadia, and Luxury Outlaw-ness, but the truck moment (you can see all the pictures at the bottom of this post) was truly the highlight of our day!

Cheers to Stacy, The White Label Team, and Jonas … our incredible truck guy!